TikTok's aggressive move in AI race 🚀
Bytespider vs GoogleBot: Who wins? 🤖
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ByteDance's aggressive data grab disturbs competitors, US government, and publishers
TL;DR
ByteDance's Bytespider web crawler outpaces competitors, aggressively collecting data for AI training. This bold and mostly illegal move could boost TikTok's search functionality, potentially shifting ad spending from Google to TikTok.
Key Takeaways
ByteDance's Bytespider crawler surpasses competitors, collecting data 25 times faster than OpenAI's GPTbot for AI training.
Bytespider ignores "robots.txt" protocols, raising ethical and legal concerns about web scraping for AI development even if a website explicitly instructs the crawler not to crawl the site.
ByteDance aims to enhance TikTok's search functionality with a new large language model, potentially disrupting ad targeting.
Aggressive data collection efforts could shift advertising spending from Google to TikTok, impacting digital marketing strategies.
Why It Matters
ByteDance's aggressive data collection with Bytespider signals a potential shift in digital advertising. Enhancing TikTok's search capabilities could challenge Google's dominance, forcing entrepreneurs to rethink their marketing strategies and adapt to a new era of AI-driven, social media-centric advertising.
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— Cagri Sarigoz
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